The Blue Mind Campaign for Gray Whale Gin celebrated the ocean’s power to boost creativity, lower cortisol, and foster connection while reinforcing the brand’s commitment to conservation. The ii Agency led storytelling, merch design, film production, strategy, and experiential design for a multi-faceted activation at a music festival tour. Custom menus, posters, and immersive branding brought the campaign to life, while a social media initiative using #OceanLove2022 and #OceanLoveContest encouraged user engagement, with every post triggering a donation to ocean conservation. The result was a seamless blend of science, storytelling, and design, positioning Gray Whale Gin as a champion of ocean preservation.