Fender Seacaster

Inspired by the golden era of Malibu surf music, The ii Agency partnered with Fender to create the Seacaster—a custom Telecaster reimagined with a surf fin-shaped pickguard. To launch the seasonal campaign, we traveled to Baja, Mexico, crafting a short film shot on 16mm that captured the raw beauty of the coastline and the endless pursuit of sound and motion. We also designed a limited run of vintage-inspired tees, using classic Fender ads originally designed by Bob Perine, to tie it all back to the roots of the brand.

Project
Film, Guitar Design, Seasonal Campaign
Client
Fender Musical Instruments

Services
Photography & Video, Film Production, Campaign Strategy, Social Strategy, Apparel Design
Team
The ii Agency
3 months
Project Timeline
8+
Team Members
$75,000
Budget

The best damn piece of marketing material I've seen since I've been here!"

Brian Tedeschi "Big Tex" | Director of Brand Development
Fender Musical Instruments